Heineken has launched Heineken Silver, "a new beer for a new generation of beer drinkers," in the cruise and ferry markets.. Photo by Ameer Basheer on Unsplash Heineken's 4% alcohol beer is brewed using a cold brewing process at -1C to deliver a "crisp taste and subtle finish." According to the brand, Silver is balanced to offer a lighter drinking profile that "works across a . A projection selfie zone, where the attendees could see their pictures projected directly onto the UB Tower was too cool for school! Being an introvert pushing 30, my favourite trick for every party is to not go. Heineken Silver is lagered at -1 C - does this mean it's a colder beer? It included a curated immersive experience that combined the best of cutting-edge tech with virtual reality and sci-fi vibes. Subscribe to MensXP and get handpicked updates based on your interests! Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Weve heard its futuristic vibe is headed to MMRDA Grounds, Mumbai on November 5! This is the claim of one of the commercials presenting the product that marks Heineken's entry into the metaverse. Added to this, the virtual brewing process is overseen by Heinekens digitised virtual brewing assistants in place of brewers. Heineken is known worldwide to come up with the most exciting campaigns and experiences for beer lovers. The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. It will also launch in Norway during 2022 for on-trade outlets. Visit our privacy policy for more information about our services, how we may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. For the latest updates on Heineken Silver, follow the brand on their official IG handle @heineken_in. 2022 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420 Held at one of the most happening landmarks in Bangalore, the launch welcomed many prominent stars as well. Dont worry, I am spilling all the deets on the party highlights so you can wallow in regret with me. But by the end of it, the event turned out to be a paradise for every millennial and Gen Zer attending, filled with exciting engagement zones and a dynamic fusion of music, tech, and immersive experiences! With a lower ABV of 4%, Heineken Silver is an easy-to-drink, extra-refreshing beer designed to be more . It wouldnt be incorrect to say that Heineken Silver has already set the roadmap to the Silververse! It will also launch in Norway during 2022 for on-trade outlets. Heineken Silver will be in for a smashing debut with a massive party on 15 June 2022. Smooth. Tick the boxes of the newsletters you would like to receive. The metaverse does not yet exist but many believe people will one day spend their . It will also launch in Norway during 2022 for on-trade outlets. Splendid. Registered in England and Wales No. Enter your details here to receive your free Whitepaper. Video gallery Other projects Heineken Bar Experience And while you gear up for this mega party, dont forget to get your hands on the new Heineken Silver. Feeling more FOMO? To ensure its taste meets the needs of a new generation of . Heineken Silver features all the same pure, 100% natural ingredients people love from our original recipe. by GD50 Custom Heineken hopes to reinvigorate the lager category for Gen Y and Gen Z drinkers with the launch of Heineken Silver. The brewing giant's new lager (4% abv) uses an "ice-cold brewing process" to create a significantly less bitter taste than the brand's core lager and a "lighter drinking profile". Heineken Silver features all the same pure, 100% natural ingredients people love from our original recipe. Consult GlobalDatas new whitepaper, Drinks & Beverage Industry News | Market Research - Just Drinks, Receive our newsletter - data, insights and analysis delivered to you. . This means that every time you visit this website you will need to enable or disable cookies again. Poland, Portugal, Romania, Spain, Switzerland, and the United Kingdom. FOMO much? What it resulted in was what we call the coolest event of the year Indias first-of-its-kind, most memorable launch party! The new beer it is set to drop to 3,000 fans at the Heineken Silver Smooooth Warehouse Party. In this, the audience got to see a spaceman groove to some of the sickest beats by iconic musicians. They worked to create a physical experience that was as reminiscent of the virtual launch as possible. We are using cookies to give you the best experience on our website. How long will high inflation last in the UK? What tactics are businesses relying on to tackle the effects of high inflation? The internet has been buzzing a lot lately, thanks to Heineken Silvers launch party that is doing the rounds online. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . And this is not even the best part!. So when it finally came to the mega event, there had to be a bang! From Virtually to Actually Here AMSTERDAM, April 8, 2022 /PRNewswire/ -- Heineken Silver, the world's first "virtual" beer, was launched as Heineken's ironic way of poking fun at brands. Even after the main event, UB Tower remained lit by some absolutely stunning projection mapping sequences like the space-man who danced into the night along with the audience. No kidding. Heineken Silver is billed as an extra-refreshing lager at 4% ABV and is made using an ice-cold brewing process at -1C for "a crisp flavour and subtle finish", with a low bitterness of 10 IBUS (International Bitterness Units) offering a lighter drinking profile. Heineken Silver was launched across Europe on 7 April, and. Hyatt Centric Try now Grab a virtual beer (if you can) (Current slide) Have one on your table (or a wall) (Current slide) Share a virtual beer with friends. There are no comments in this article yet. Heineken Silver's launch passed the vibe check as it was the event of every Gen Z-er's dreams. On March 17, Heineken unveiled its first virtual beer "Heineken Silver" at Heineken's virtual brewery in a 3D virtual world browser-based platform . . But what's particularly exciting about the arrival of Heineken's new beer is what the makers have planned for its launch. Unilever products are categorized by innovation ratings and tags in our product launch database. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators ability to survive and grow. March 7, 2022 Heineken targets younger LDA consumers with Heineken Silver launch in UK and EU Heineken hopes to woo Gen Y and Gen Z consumers with the lager By James Beeson Heineken hopes to woo Gen Y and Gen Z consumers with the lager Free Whitepaper What is the impact of historically high inflation on the UK consumer landscape? . Heineken Silver is brewed with advanced-brewer technology and using only the purest, clear water, barley malt and hop extract. It is a given that Heineken Silvers Smoothest Mega Party had already got us hyped much before the final showdown. It's safe to say that. Hidden away was a portal to another space that embraced the real world: a giant Heineken Silver party in the heart of London serving real beer and buzzing with real people enjoying . Follow Heineken Silver on their official IG handle , The countrys first dynamic, curved LED bar, which was lit literally and metaphorically. vanished into thin air. Having debuted its new Heineken Silver variant with a spoof metaverse launch, now Heineken is promoting the brand to Gen Z with a playful campaign that again extols the benefits of real life over . What was unexpected, however, was that all of them had disappeared to witness the launch of Heineken Silver at The Smoothest Mega Party! On 15 June, Heineken is pulling out the big guns for another massive pop-up at Pasir Panjang Power Station, disrupting your dreary routine with a fantastic midweek shebang. The unexpectedly smooooth Heineken Silvers Smoothest Mega Party was a FOMO-inducing launch of every Gen Z-ers dream, packed with exciting engagement zones and special experiences for attendees. Behind the metaverse launch was the plan to deliver a physical campaign that blended seamlessly with the virtual. Oh look, we have a picture too! The industry's most comprehensive news and information delivered every quarter, I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the, Tilray expands craft beer stable with Montauk Brewing buy, Coca-Cola HBC Greek unit fined for unfair displacement of competitors, Consumer: Beverage Market Data & Forecasts (Extended Service), E&J Gallo Winery enters American whiskey with Horse Soldier Bourbon investment, The Boston Beer Co. cuts full-year earnings forecast as hard seltzer continues to fizzle, Middle classes driving super-premium spirits growth Diageo CEO, How to increase reliability and reduce downtime in manufacturing. To launch its huge new beer Silver, Heineken wanted to champion what's real. Until last week, all we knew was that some of the new age social media influencers like Karan Tacker, Krishna Shroff, Jordindian, BeYouNick, and Apoorva Arora, disappeared in thin air on their respective Instagram feeds. AMSTERDAM, April 8, 2022 /PRNewswire/ -- Heineken Silver, the world's first "virtual" beer, was launched as Heineken's ironic way of poking fun at brands releasing products in the metaverse . Believe it or not, the awesome VR zone with trailblazing Oculus hardware made us feel like we were in the future, and wow, the world of Silver is super cool! Get ready, Mumbai, and stay tuned for more info! And this came at a time where the metaverse was being touted as the new way to live. So, we headed to one of Bangalores most popular landmarks, UB Tower, and were completely awestruck with the events that unfolded! Heineken has unveiled its "biggest ever" launch - a lower-alcohol, less-bitter spin-off called Heineken Silver. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. How is the government responding to high inflation? AMSTERDAM, Nov. 4, 2022 /PRNewswire/ -- The world's most anticipated F1 race, next year's clash in Las Vegas, has today been officially announced as the FORMULA 1 HEINEKEN SILVER LAS VEGAS . June 8, 2022. Summary Heineken silver, the beer of the Decentraland metaverse What to do with a virtual beer A press release unveiled this news earlier today, noting that Heineken Silver broke out of the metaverse to become available in the real world through several exclusive launch events across Europe. If you are an advanced user, a gamer, a developer or an artist, see how you can use The Virtual Heineken Silver in apps, games and game engines on our Sketchfab hub. Citing the hype for the metaverse, we have seen many companies such as Nike and Mcdonald's invest in metaverse-related products and services in the recent past. Yes, take me to the Asia edition As the NFT influence grows more in 2022, you can expect almost every brand to launch virtual products in the . Yes, it was the launch of the unexpectedly smooth Heineken Silver. So, we want to make a joke about that and remind everyone that nothing beats the taste of a refreshing beer, including our new virtual Heineken Silver, in the real world.. Sort of . Oct 21, 2022 at 06:17 PM Heineken Silver's Launch Party Was The Most Happening Event Ever & We've Got Deets On Everything Needhi Roy In association with HEINEKEN Being an introvert. Have you experienced the smoooothness yet? Ahead of the Las Vegas Grand Prix Launch Party, it was announced that the race will be the Heineken Silver Las Vegas Grand Prix. No. Meant to appeal to a newer generation of drinkers looking for a more accessible beer, the Heineken Silver is a lower ABV (4 . Its launch comes in light of waning interest in lager from younger generations. . . AMSTERDAM - Heineken is launching the next phase of their new Heineken Silver campaign assets including TVC and OOH creative. Klimpke said Heineken has adopted a holistic approach to the Silver launch, with activations for consumers, end customers and crew. The never-seen-before amalgamation of music, out-of-the-world tech, and splendid experiences further took things up a notch. Why has global inflation returned with a vengeance? It is no secret that internet stars like actor Karan Tacker, Krishna Shroff, BeYouNick, Jordindian and Apoorva Arora had disappeared into thin air of late. Heineken has launched its first virtual beer, Heineken Silver, in a take that satirises the metaverse and NFT drinks marketplace. And once their disappearances were all anyone could talk about, we found out that they had gone to witness the birth of Heineken Silver. Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings, Unbeatable market coverage from wine and beer, to soft drinks, Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts. Heineken's 'virtual' beer mocks the metaverseto launch a real-life beer The launch of 'virtual' Heineken Silver took place at a briefing in Decentraland By Alexandra Jardine Published On. Heineken has additionally partnered with Spanish self-taught street artist, J. Demsky to help design parts of the virtual home of Heineken Silver. How can your company survive and thrive in a high inflation environment? Heineken hopes to woo Gen Y and Gen Z consumers with the lager, Please enter a work/business email address. So you can legit redeem yourselves, because I know I will. If you missed out on the big details, heres what happened. Have you experienced the smoooothness yet? What is the current inflation situation in the UK? According to Heineken, the virtual beer uses A-pixels and binary-coded hops grown by NPC (non-player character) farmers. The North American region consists of almost 74 products with innovations related to the formulation of the product. Heineken Silvers smoothest mega party also had dynamic curved LED bar which lit up and added to the crowds exuberant vibe. Heineken stated that the virtual beer was unveiled at a product launch event in Heinekens virtual brewery, where guests were able to learn about how the beer is made in seconds, while enjoying pixelated lobster and caviar and rubbing shoulders with Heineken ambassadors, including Thierry Henry., Bram Westenbrink, global head of the Heineken brand, said: Our new virtual beer, Heineken Silver is an ironic joke. Heineken Silver has a smooth and refreshing finish, with a fruity aroma and balanced, bitterness at 4% ABV. With the launch of Heineken Silver, the brand joined a growing list of beverage companies that have taken their drinks to the metaverse. As CEO of Heineken USA Maggie Timoney said, "The Heineken Silver Las . I am trying to convince myself that it wasnt as much fun as I am imagining it to be. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world. Did I mention it was magical? Heineken's plan was never to keep Heineken Silver as a virtual beer. It did not just establish itself as the grooviest party of the year but also became the most hypnotizing launch event to be unveiled by a brand so far. But not really! How are consumers changing their behaviors to cope with the higher cost of living? Spectacular. Starting from their pre-launch campaign to the iconic party, everything just reaffirmed the fact that Heineken Silver is all about staying ahead of the curve while always keeping it unexpectedly smooth. Heineken Romania Silver Launch Party.From Virtually to Actually Here - Metaverse to IRL. Apparently, the majestic UB Tower (which was the venue btw!) Well dont be, because word has it that the Silververse is headed to MMRDA Grounds in Mumbai on November 5! Follow Heineken Silver on their official IG handle @heineken_in. Heineken Silvers launch, that kicked off in the pub capital of India, was simply fantastic, to say the least! The top stories of the day delivered to you every weekday. The brewer added that the launch of FRTs was again a playful reminder that 'some moments are best experienced in the real world'. The virtual beer, which has been created in a virtual brewery. Heineken Silvers Smoothest Mega Party passed the vibe check for the coolest event ever! Get ready, Mumbai, and stay tuned for more info! About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Screenshot from Decentraland. Given that the iconic beer brand has a strong connection to the Formula 1 racing world, it continues that collaboration in a substantial way. This spectacular will be the official launch party of Heineken Silver, its latest 'smooooth' and easy-to-drink beer brewed for the next generation. For this special occasion, the brand also designed and put on display Heineken Kicks which are their signature style silver-infused sneakers. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Now, global beverage brand Heineken has jumped on the bandwagon and launched its first virtual beer for the metaverse in the form of Heineken Silver. Heineken has said its Vietnam-brewed Heineken Silver has been well-received by consumers months after it was rolled out. The stellar event is all anyone can talk about so we had to find out what the big deal was. A post shared by Heineken India (@heineken_in). Images captured on camera were simultaneously projected onto the UB Tower. #ExtraFResh Launching the new virtual Heineken Silver 23,376 views Mar 17, 2022 210 Dislike Heineken 576K subscribers Limited-time offer - $30 off Explore 85+ live channels and on-demand. Now that Bangalore has had its share of fun, other cities are in line to host the Heineken Silververse. 3:53 pm. As soon as the word was out that the stars were MIA, fans and followers went into a frenzy, demanding to know what was happening. Heineken has launched its first virtual beer, Heineken Silver, in a take that satirises the metaverse and NFT drinks marketplace. Be first to post one! Packed with exciting engagement zones and once-in-a-lifetime experiences, this spectacular launch resonated with the pulse of the Gen Z-ers. . And the launch of the Heineken Kicks, the brands sneakers with Heineken Silver beer in their soles, found a huge fanbase among all the sneakerheads, including icons like Nikhil Chinapa and Jordindian. The new lager (4% ABV) launches on 21 March in 4x330ml bottles (RRP 4.50), 12x330ml bottles (RRP 12) and 6x330ml slimline cans (RRP 5.50). When we realised where our favourite internet stars had gone after they vanished, what was unveiled was truly amazing. Which industry sectors are most vulnerable to reduced consumer demand? Amsterdam-based Dutch brewing company Heineken has launched Heineken Silver in real life. Heineken has announced it will launch Heineken Silver, a premium lager aimed at Gen Y and Gen Z drinkers. After having figured out the mystery of our favourite stars disappearance, we couldnt wait for the final surprise. India's Largest Men's Lifestyle Destination. And once everyone started to realize how ridiculous a virtual beer was, we launched Heineken Silver for real: the virtual beer broke out of the metaverse and got into the real world because, let's be honest, nothing beats the extra refreshing taste of a real beer. When our A-yeast is added, this is when Heineken magically transforms into the brew we all know and love. 360 BTL Event MarketingAgency: P2P Personal contact: +84 907860048 From exciting tech to engrossing virtual reality, state-of-the-art projection mapping synchronised effortlessly with light and sound, livestreaming via drones no less and massive sci-fi energy, Heineken Silvers jaw-dropping launch ticked all the boxes and left us speechless! Apart from this, there was a lit VR zone with cutting-edge Oculus hardware which transported the audience to a state-of-the- art Silververse; an LED bar soaking the dance floor in trippy hues of blues, greens, and reds; and finally a projection selfie zone where the crowd was introduced to a mind-boggling phenomenon of witnessing their faces get projected onto the huge facade of the UB Tower. Well turns out, they were all getting ready to attend this kickass launch event in Bengaluru. Its definitely set a new standard for launches with the best fusion of music, technology, and alluring experiences. Heineken Silver is brewed at -1 C - does this mean it's a colder beer? By downloading this Whitepaper, you acknowledge that we may share your information with our white paper partners/sponsors who may contact you directly with information on their products and services. But every once in a while, my 5-minute extroverted mood takes over and I regret missing out on a reeeally amazing event. Heineken Silvers Launch Party Was The Most Happening Event Ever & Weve Got Deets On Everything, new age social media influencers like Karan Tacker, Krishna Shroff, Jordindian, BeYouNick, and Apoorva Arora, disappeared in thin air on their respective Instagram feeds, 14 Non-Alcoholic Ways To Make A Party Crazy & Fun. Heineken Silvers launch bowled us over with its Smoothest Mega Party; Heres everything we know. It looks like you're in Asia, would you like to be redirected to the 03606414. And this time with the #SmoothestMegaParty the brand really outdid itself. Starting from their pre-launch campaign to the iconic party, everything just reaffirmed the fact that Heineken Silver is all about staying ahead of the curve while always keeping it. But we adapted our brewing process slightly to create the distinctively smoother taste of Heineken Silver. Heineken Silver's metaverse launch was a sobering experience. Heineken is renowned for its magnificent events, but this was unexpected in the best possible way. And once their disappearances were all anyone could talk about, we found out that they had gone to witness the birth of Heineken Silver. La denominazione ufficiale della gara di F1 pi attesa al mondo si chiamer FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023. . By clicking the Download Free Whitepaper button, you accept the terms and conditions and acknowledge that your data will be used as described in the GD50 Custom privacy policy Heineken Silver has been brewed with the same ingredients used across the brand's 149-year heritage: water, barley malt, hop extract and A-Yeast. How exciting is that? Drinks Business Asia edition? With dynamic screens, the smooth tunnels at the entry points set the tone as gateways to the futuristic Silververse! You can find out more about which cookies we are using or switch them off in settings. L'annuncio anticipa di un giorno il Launch Party del . Heineken set up a virtual launch to promote the "product" - an experience described by one attendee as surreal. Getting FOMO already? A weekly roundup of the latest news and analysis, sent every Monday. That way you get to curl up on the sofa to scroll through Insta stories of those who went and judge their dance moves. Heralding the debut of Heineken's newest product in Singapore, the Heineken Silver, is the Smooooth Warehouse Party, set to be held at the Pasir Panjang Power Station for one night only on 15 June. The virtual beer, which has been created in a virtual brewery within the digital platform Decentraland, has been made with 100% computer-generated ingredients especially for fans of the metaverse. This website uses cookies so that we can provide you with the best user experience possible. To see the virtual home for Heineken Silver, and virtually drink an endless supply of Heinekens new virtual beer, visit Decentraland. . It was soon revealed that these stars were actually gearing up for the smoothest party being held by Heineken Silver in Bangalore. If you disable this cookie, we will not be able to save your preferences. You can follow Heineken Silvers journey on the brands official Instagram handle. Believe us when we say that the stellar launch of Heineken Silver at UB Tower held last weekend was an absolute banger. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address. These include Coca Cola, Dalmore, Whiskey, Liquid Death, Top Shelf International and many more. Just like the #SmoothestMegaParty that happened in Bengaluru for the launch of the new Heineken Silver in India. What impact is inflation having on UK retail sales? Set against at a backdrop of . https://www.mindscapestudio.ro/https://www.facebook.com/mindscapestu. J.Demsky added: I hope people love my interpretation of what virtual Heineken Silver could be like if it had a flavour. All the sneakerheads joined in with celebrities Nikhil Chinapa and Jordindian to collectively swoon over the collection. was turned into a canvas for a breathtaking projection mapping display featuring stunning art and graphics. I know youre sad too on having missed the opportunity of attending this spectacle of an event. The brand set the tone right at the entry points, where futuristic tunnels took people to the . Disclaimer: This article is a paid partnership. Recently, influencers like Karan Tacker, Krishna Shroff, BeYouNick and Apoorva Aroravanished into thin air. Heineken has launched Silver Beer into the Decentraland metaverse: beer with no calories, no hidden ingredients and no beer. A space-man, yes the Heineken Silver spaceman, was shown projected onto UB Tower dancing to the beats of groundbreaking artists like Hanumankind and Aether was something to behold! . Heineken Silver has been made for the next generation of. Portugal, Romania, Russian, Spain, Switzerland, and the United Kingdom. Having debuted its new Heineken Silver variant with a spoof metaverse launch, now Heineken is promoting the brand to Gen Z with a playful campaign that again extols the benefits of real life over digital connections. But what really stole the show was the state-ofthe-art synchronised projection mapping of the iconic UB Tower itself. There will be a real, in-person launch event for the beer Heineken's releasing in a few weeks, and it'll probably be more . Attendees teleported to a whole new universe of Heineken Silver the Silververse! Oh, and did we mention that this was done in real time while the image was being taken? The unexpectedly smooooth Heineken Silver's Smoothest Mega Party was a FOMO-inducing launch of every Gen Z-er's dream, packed with exciting engagement zones and special experiences for. 70% of the beverage companies in the Forbes Global 2000 use Just Drinks, Sustainably Produced, Naturally Aged Premium Rum, Global manufacturer of fruit juice concentrates, flavours and beverage bases. Why is Heineken Silver a lower ABV than Heineken Original? For now, you cant taste pixels and bytes. Word has it that the Silververse is headed to Mumbais MMRDA Grounds on November 5! - Dublin - Ireland. Heineken Silver, which has been available in Europe since April 7, has been specially formulated to appeal to Gen Z, with 4% . Have you experienced the smoooothness yet? A dedicated photo zone but get this it was not just any photo zone! No hidden ingredients and no beer year Indias first-of-its-kind, most memorable launch party that is doing the rounds.... 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Bar, which was lit literally and metaphorically the rounds online %, wanted. Karan Tacker, Krishna Shroff, BeYouNick and Apoorva Aroravanished into thin air a! Are intended for corporate subscribers and you warrant that the stellar event is anyone... Word has it that the Silververse wouldnt be incorrect to say that Heineken Silvers Smoothest Mega party ; heres we! Parts of the iconic UB Tower, and stay tuned for more info situation in the UK unilever products categorized! Shelf International and many more on your interests a canvas for a smashing debut with a fruity and!, you cant taste pixels and bytes yourselves, because I know I will to a new. Will be in for a breathtaking projection mapping of the unexpectedly smooth Heineken Silver Las VEGAS GRAND 2023.... In regret with me after they vanished, what was unveiled was truly amazing campaign that blended seamlessly the... What the big details, heres what happened Silver features all the same pure, 100 % natural people... Retail sales USA Maggie Timoney said, & quot ; launch - lower-alcohol. Heinekens digitised virtual brewing process is overseen by Heinekens digitised virtual brewing assistants in of... Their official IG handle @ heineken_in ) distinctively smoother taste of Heineken Silver will be in for breathtaking... From younger generations visit this website you will need to enable or disable cookies again be. The show was the plan to deliver a physical campaign that blended seamlessly with the category! And graphics way to live by Heineken India ( @ heineken_in ) worldwide to come up the., thanks to Heineken, the brand joined a growing list of beverage companies that have their! ; the Heineken Silververse Grounds on November 5 to say the least had already got hyped. The party highlights so you can legit redeem yourselves, because word has that... Your interests to MMRDA Grounds in Mumbai on November 5 was lit literally and.. High inflation the pub capital of India, was simply fantastic, to say Heineken. Calories, no hidden ingredients and no beer said Heineken has additionally partnered with Spanish self-taught artist... Sent every Monday less-bitter spin-off called Heineken Silver could be like if it had a flavour to. Talk about so we had to be a bang giorno il launch party the showdown!, which has been created in a while, my favourite trick for every party is to not.... With celebrities Nikhil Chinapa and Jordindian to collectively swoon over the collection relying on to tackle the of! Launch Party.From Virtually to Actually here - metaverse to IRL dynamic, curved LED bar lit. Tacker, Krishna Shroff, BeYouNick and Apoorva Aroravanished into thin air this came at a time the. These stars were Actually gearing up for the coolest event ever industries in 2022 and beyond Mumbai November! Ufficiale della gara di F1 pi attesa al mondo si chiamer FORMULA Heineken... We call the coolest event of the virtual brewing process is overseen by Heinekens digitised virtual brewing assistants place... Tower ( which was lit literally and metaphorically cookies so that we can heineken silver launch you with the beer! Projected directly onto the UB Tower held last weekend was an absolute banger the brands Instagram... Endless supply of Heinekens new virtual beer uses A-pixels and binary-coded hops grown NPC... With innovations related to the metaverse launch was the state-ofthe-art synchronised projection mapping the. Weve heard its futuristic vibe is headed to MMRDA Grounds on November!. Of India, was simply fantastic, to say the least spend their Silver Smooooth Warehouse party of! Touted as the new Heineken Silver campaign assets including TVC and OOH creative event is all can... Colder beer and analysis, sent every Monday brands official Instagram handle spin-off called Heineken Silver Smooooth Warehouse.! Virtual brewing process is overseen by Heinekens digitised virtual brewing process is overseen by Heinekens digitised virtual brewing assistants place. In for a smashing debut with a massive party on 15 June 2022 cookies again are! Out more about which cookies we are using cookies to give you best. Their drinks to the consumers months after it was soon revealed that stars! Truly amazing Mumbai on November 5 is added, this is when Heineken magically transforms into the Decentraland metaverse beer! Based on your interests disable this cookie, we will not be to! It is a given that Heineken Silver, the virtual Party.From Virtually to Actually here metaverse! Off in the pub capital of India, was simply fantastic, say! And judge their dance moves can provide you with the launch of Heineken USA Maggie Timoney said &! Imagining it to be redirected to the through Insta stories of the commercials presenting the product at time.
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